Londoners are the biggest vapers in the country – consuming nine bottles of e-liquid a week

Tobacco flavored e-liquid is also the most popular variety in the East Midlands, North East, Scotland and Wales.

And the strawberry-flavored e-liquid – a favorite of respondents – is most popular with people in the North West, Northern Ireland, South East and South West.

Disposable vapes, which are relatively new to the market, are particularly popular among West Midlands nicotine users, with 84% of vape users there having tried them.

A spokesperson for Vuse, who commissioned the research, said: “The number of adult vaping users has increased significantly over the past 10 years.

“And sales of newer products like disposable vapes are also on the rise, as there are so many different flavors available for purchase.

“So it’s interesting to see how adult vape users in different regions vary from region to region in terms of usage and preferences.”

The study also showed that more than four in ten users across the UK tend to stick with the same flavor rather than vary their selection, while 30% like to change up their choice.

Regionally, the East Anglians (60%) lead the poll for those who constantly turn to the same variety of vape.

But those in the North East (46%) like more variety and trying different flavors.

A third of all adults prefer to go outside to puff their vapes – but 32% are happy to stay indoors to do so, where permitted.

Overall, vapers are more likely to visit a store to buy their products in person, with only 37% of them happy to shop online.

The research, conducted via OnePoll, found that the most popular reason for vaping is that it is perceived to be less risky than alternatives such as cigarettes (41%).

More than a third (37%) vape because they feel it smells better than cigarettes, and 36% consider them more affordable than other nicotine products.

The spokesperson for Vuse, which launched disposable vaping, Vuse Go, added, “As research shows, adult nicotine users vape for a variety of reasons.

“And they also use the vape differently – the results suggesting that this varies quite distinctly from region to region.”


  1. Strawberry
  2. Bay
  3. mint
  4. the tobacco
  5. Cherry
  6. mint tobacco
  7. Apple
  8. Vanilla
  9. Mango
  10. Melon

Aron M. Newman