Global e-liquid and e-juice market to reach US$27.89 billion by 2027 – Coherent Market Insights

SEATTLE–(BUSINESS WIRE)–The global e-liquid and e-juice market was valued at US$6.02 billion in 2018 and is expected to grow at a CAGR of 19.2% over the forecast period (2019-2027), in terms of of income.

Key trends and analysis of the global e-liquid and e-juice market:

The global e-liquid and e-juice market is expected to witness significant growth during the forecast period. Factors such as the growing availability of e-cigarette products coupled with the health risk associated with the consumption of tobacco cigarettes are expected to increase the global e-liquid and e-juice market revenue.

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Smoking leads to lung cancer and not all sufferers can survive. For example, according to the US Department of Health and Human Services, in 2017 the United States had 34.4 million cigarette smokers. Additionally, according to the US Department of Health and Human Services, in 2017 in the United States approximately 155,850 people died from lung and bronchus cancer and 222,500 new cases were reported.

In March 2012, the Centers for Disease Control and Prevention (CDC) launched the first-ever paid national tobacco education campaign, Advice from Former Smokers, which inspired approximately 500,000 smokers to quit. Additionally, according to the US Department of Health and Human Services, in 2015, nearly 7 in 10 (68%) adult cigarette smokers in the United States wanted to quit.

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Additionally, according to the World Cancer Research Fund International, in 2018 Hungary had the highest rate of lung cancer with 56.7 per 100,000 people. Hence, the growing awareness about the health risks associated with smoking is expected to drive the demand for flavored e-cigarettes, which in turn is expected to drive the growth of the global e-liquid and e-juice market over the forecast period. .

However, the strict regulations imposed by the government on the excessive use of e-cigarettes are likely to hamper the growth of the global e-liquid and e-juice market in the near future.

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Main market takeaways:

  • The global e-liquid and e-juice market is expected to grow at a CAGR of 19.2% during the forecast period in terms of revenue. The global e-liquid and e-juice market is driven by a growing awareness of e-cigarettes over tobacco products. According to a study by Public Health England in 2015, e-cigarettes are 95% less harmful than smoking.

  • On the basis of flavor, the global e-liquid and e-juice market is divided into tobacco, mint and menthol, fruits and nuts, desserts and others. The Others segment includes various flavors such as milk and cream, vanilla, lemon, fruit, etc. Among flavors, the fruit and nut segment led the market and contributed 38.7% share in 2018 to the global e-liquid and e-juice market. Increasing innovation of new flavored e-liquid products is a major marketing strategy deployed to increase presence in the global e-liquid and e-juice market.

  • The major players are adopting various business strategies such as product development and new product launches to enhance their presence in the global e-liquid and e-juice market. For example, in 2017, Crystal Canyon Vapes LLC launched a new gourmet e-juice flavor in the market to expand its business in the e-juice category. The company also offers flavors such as tobacco, Snickelfritz (kiwi and watermelon), mint, French vanilla, coffee and banana.

  • Major companies operating in the global e-liquid and e-juice market include Black Note Vape Inc., Fontem Ventures BV, Crystal Canyon Vapes LLC, e-Liquid Factory, E-liquid Brands LLC, Mig Vapor LLC, Vape Dudes , KAIs Virgin Vapor, ZampleBox LLC and VaporFi Inc.

For the latest trends and information prevailing in this market, click on the link below:

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Report segmentation:

  • Global e-liquid and e-juice market, by product type:

  • Global e-liquid and e-juice market, by flavor:

    • the tobacco

    • Mint & Menthol

    • Fruits & Nuts

    • Dessert

    • Others

  • Global e-liquid and e-juice market, by distribution channel:

    • Online channels

    • Offline channels

  • Global e-liquid and e-juice market, by region:

    • North America

    • South America

      • Peru

      • Bolivia

      • Rest of South America

    • Europe

      • Germany

      • UK

      • France

      • Italy

      • Spain

      • Russia

      • The rest of Europe

    • Asia Pacific

      • China

      • India

      • Japan

      • Australia

      • Rest of Asia-Pacific

    • Middle East and Africa

  • Company Profiles

Aron M. Newman