E-liquids and e-cigarettes trends for 2019


After a few years of uncertainty with TPD regulations and Brexit, the e-cigarette industry is still on an uptrend. 2018 saw the rise of Juul in the US and UK, an increase in demand and supply of new vaping technologies, and increased support from public health organizations.

With global projection 20.8% CAGR Over the next decade, the vaping industry and manufacturers will evolve as quickly as possible to meet a changing market.

Predictions for the next 12 months in the electronic cigarette industry:

An increase in pod kits following the success of Juul and increased adoption of vaping among smokers:

In 2018 the number of vapers in the UK surpassed 3 million and on top of that the number of vaping shops on Main Street has increased by 30 times. Following more support and from the NHS and by Public Health England, vaping and its reputation are considered more valid and legitimate among smokers.

Add to that with campaigns like Stoptober and Vapril encouraging smokers to try vaping as a legitimate way to quit smoking, we expect a further increase in the number of novice vapers in 2019.

While the market for advanced vaping equipment is quite saturated, the biggest gap right now is in the entry-level market. With Juul taking a 74% market share in the United States, pod kits have proven to be an easy and affordable way for consumers to try vaping.

With a person trying to quit smoking every 80 seconds in the UK, providing straightforward e-cigarette solutions will be a priority for vape manufacturers and retailers.

It is likely that the pod kits themselves will evolve as well. Although they are the most basic in terms of design and usability, there is already a trend towards smarter technology. From a rumored Juul Bluetooth update to pod modules with advanced chipsets, vapers can now have a high-end experience from their very first vape.

More pods for entry-level devices:

With the pod kits themselves, the corresponding pods for existing kits will likely become more diverse. With e-liquids for Sub Ohm tanks and more advanced vapers being well supported, closed pod systems are still somewhat limited.

Expect to see an increased range of flavors for the pre-filled pods. On top of that, with many ex-smokers needing a high level of nicotine focus, it’s likely that pods will usually come with the strongest nicotine salt e-liquids.

When it comes to high VG and sub ohm liquids, new brands are establishing themselves around the world every week. Pods on the other hand, especially closed pod systems, are a bit more limited these days. They are disposable and only compatible with the modules for which they were designed.

Those wishing to use flavors and e-liquids compatible with advanced kits are currently somewhat limited. To rectify this, expect to see more collaborations between e-cigarette and e-liquid makers to better serve the needs of the world’s pod mod users.

An example of what’s already happening is the popular entry-level kit, the Aspire Gusto. In 2018, they collaborated with UK maker Vampire Vape and Malaysian e-liquid brand Nasty Juice to create more pod flavors (in addition to Element’s existing wide range). Vampire Vape offered a nic Heisenberg pod of salt, while Nasty juice launched its Slow Blow offer on the market.

Nicotine salts – increased demand for the transitioning smoker market:

Nicotine salts became mainstream in 2018 and due to their popularity among smokers in transition, the demand for nicotine salts is likely to increase in 2019. Many brands are already taking the flavor profiles of theirs. best-selling liquids, dropping the VG content and adding nickel salts.

On top of that, we anticipate that we will see a trend in nic salt nic shots. In the EU, Nicotine pre-mixed e-liquids have a maximum bottle size of 10ml. Anything that sticks out must be nicotine free. Nic shots are the concentrated solution to this – add one to a short fill and the user can customize their nicotine strength.

Currently, most nic shots are still the free-based nicotine formulation that you typically get in most e-liquids. For those looking to have a super smooth flavor and a faster nicotine hit while using their Sub Ohm tanks – nic salt nic shots can provide that solution. There are a few on the market already, but as the vaping industry evolves and more people switch from mouth-to-lung vaping to direct-to-lung vaping, we anticipate an increase in demand here. .

Shortfills – more size variation:

Towards the end of 2018, we saw an increase in the number of small refills, especially from UK-based brands. We expect this trend to continue in 2019. The most common size for a shortfill is typically 50ml with a 10ml spread for adding nicotine.

The smaller bottles give customers the flexibility to try a flavor without committing to a lot of liquid. Like the larger bottles, they can be mixed at a custom nicotine strength while being more cost effective than the 10ml premixed bottles.

The massive growth we’ve seen stems not only from support from public health bodies like the NHS and PHE, but also from the innovation of e-liquids and e-cigarettes manufacturers. The nicotine levels and varieties of e-liquids are the biggest variables in vaping.

The range of flavors, strengths, and how they are delivered play an important role in their accessibility and usefulness for smokers in transition. Following the advertising reforms in the second half of 2018, electronic cigarettes can now also be marketed as a safer alternative to smoking.

More smokers will be exposed to their effectiveness and how easy it is to quit, so the existing 3 million vapers will likely be just the start.


Aron M. Newman

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