E-Liquid Brand, EDGE, partner of ASDA – Retail Times


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The UK’s number one vape brand, EDGE, has teamed up with the UK’s third-largest supermarket, ASDA, in a historic victory for the Stockport-based company.

The partnership will see EDGE’s latest premium vaping products available at 615 participating ASDA stores across the UK, marking the brand’s first significant release in a major retail environment – beyond small stores convenience and online retailing.

EDGE’s strict adherence to regulatory legislation and public health concern has been supported by the leading retailer, with the introduction of EDGE products further validating the company’s efforts to become the safest and most secure vaping brand. most reliable in the world.

Founded in 2016, the company quickly realized that demand for its products far exceeded the local stores in which it was previously stocked – launching its online store in 2019.

Commenting on this significant victory, Chris Carr, Director of Sales at EDGE, said: “We are delighted to have found common ground with ASDA in our common aspiration to provide our customers with easy and reliable access to vaping products. affordable and of the best quality. .

“Not only will this partnership help us understand and connect with our customers in more meaningful ways, it strengthens our mission to help people quit smoking by making the vaping experience more accessible to everyone.

“All of our e-liquids are produced here in the UK in our new ISO accredited production facility. We only use the highest quality ingredients available and pride ourselves on providing exceptional quality at a fantastic price.

The partnership will see EDGE vaping products join ASDA’s already extensive line of grocery stores, providing customers with one of the most comprehensive retail experiences possible. Customers will be able to purchase the latest revolution in vaping device technology, EDGE HYBRID, as well as a comprehensive offering of e-liquid refills and pods.



Aron M. Newman

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