ANI: Ban on flavors in e-liquids threatens public health


  • The range of flavors of electronic cigarettes were instrumental in their success as a method of smoking cessation
  • The demonization of flavors in some jurisdictions is a threat to global public health
  • Experts agree flavor is key to getting smokers to try safer products“, Warned the consumer charity.

ANI and other leading experts at the World Nicotine Forum (GFN) in Warsaw, – an event bringing together more than 500 delegates from academic, research, industry and consumer organizations, said that banning the sale of flavorings would have a deterrent effect on the increase in the number of smokers who quit by switching to proven and safer alternatives.

“Electronic cigarettes are a safer alternative to smoking. The UK has 1.7 million former smokers who have switched from tobacco to exclusive vaping. Flavors have been one of the main drivers of this success, keeping smokers away from tobacco and inspiring them to change, with a wide choice of different options to suit their preferences, ”said ANI President , Martin Cullip, who moderated a briefing at the GFN on the matter.

Banning flavors would be counterproductive

“Evidence suggests that flavor is one of the few key components, important to both new and experienced vapers, that help people quit smoking.”

Sharon Cox, researcher at London South Bank University, confirmed: “Policy must reflect actual user behavior, be context specific, make the most of the evidence and involve consumers to serve the public to make informed choices. Evidence suggests that flavor is one of the few key components, important to both the new and experienced vaper, that help people quit smoking.

James Dunworth, owner of Welsh retailer E-Cigarette Direct, explained why flavors matter. “Vaping works because it’s fun. Take away the fun of vaping and it will stop working. The key to this pleasure is the flavor. Due to demand, there are a huge number of flavors available which means there is something for everyone – and when someone finds their perfect flavor they are very unlikely to start smoking again.

On a related note, a British study published last September confirmed that e-cigarettes are much more effective in helping smokers quit than traditional remedies like patches and nicotine gum. It also confirmed what vapers had been saying for years – that flavors play an important role in how effective vaping is.

Research Says Flavors Are Key to Change

Dr Christopher Russell of the Center for Substance Use Research (CSUR), who conducted the research, spoke about the results. “A growing body of evidence suggests that adult smokers increasingly prefer to use vapor-based products that are not flavored like tobacco. Evidence from our own research suggests that a significantly higher proportion of smokers who prefer vaping flavors other than tobacco quit smoking cigarettes altogether within three months.

“Restricting adult smokers’ access to flavored vaping products would therefore most likely result in a decrease in the number of smokers attempting vaping as an alternative to continuing to smoke, with significantly fewer smokers attempting to switch to vaping and ultimately, significantly fewer smokers successfully attempting to vapot. switch to vaping, ”added Russell.

The theme of the 2019 GFN was “It’s Time to Talk About Nicotine” and it aimed to “examine how attitudes towards nicotine use are changing” and also explore “some of its most positive and potentially beneficial uses” .


Aron M. Newman