An e-liquid company, Freshmist uses its base and expertise to produce a hand sanitizer


A BOLTON-based e-liquid company has changed its operations to provide a hand sanitizer that frontline workers desperately need.

Freshmist, based on the outskirts of the city center, provides 20,000 bottles of hand sanitizer a day to those in need – from health workers to local authorities – as well as the general public.

Dean Holmes said the shift from the e-liquid supply operation for e-cigarettes to hand sanitizer, called Stay Safe, meant it was producing a must-have product and was able to keep its staff during which is proving to be a desperate time for companies.

Operations were switched after the desperate need for hand sanitizer emerged.

The 37-year-old, from Bolton, said: “I sat down the staff at the start of this and said we could make it happen using the equipment we had, the base and the experience to. produce hand sanitizer, of which there was a huge shortage of.

“Staff have rents and bills to pay.

“We’ve only been doing this for about three or four weeks and have hired 14 more staff, have a seven day operation, and changed the shifts from 9 am to 5 pm to 6 am to 2 pm and 2 pm to 10 pm.

“The NHS and other organizations are calling for a disinfectant.

“We have supplied a local GP’s office and the bottle shortage means hospitals are sending bottles so we can refill them.”

Fortunately, Dean’s nature of business means he already has bottles that can be used.

Dean said orders for disinfectant came from NHS teams in the south, as well as nursing homes and local authorities.

It also provides the product for sale to the general public in convenience stores.

The price of the bottles is marked so it cannot be increased because, according to Dean, the production of hand sanitizer is aimed at helping people stay safe as the country battles covid-19, not cash in.

Freshmist opened in 2013 and has a number of outlets in Bolton.

With the coronavirus outbreak, the business should have closed and staff put on leave.

But thanks to a huge investment from Dean, not only have the staff kept their jobs, they’ve hired more, but they’re very careful about the product they release.

Dean said, “The hand sanitizer we make contains 80% alcohol. A high level of alcohol is needed to fight the coronavirus. ”


Aron M. Newman

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